About a week ago, I sat down with CNBC's Dennis Kneale to talk about social media, the interwebs, and how most companies are totally f-ing it up when it comes to engaging audiences online. Unfortunately, I don't hear nearly enough conversations in the marketing world that go down the uncomfortable paths Dennis and I explored.
I was worried I'd end up on the cutting room floor, but they were pretty generous...take a look! "Social networking guru?" More like full-fledged PR scumbag!
You know you already thought of it, but didn't have the guts to make it happen. Twitter user dinoignacio has taken a necessary step for us all, and I, for one, thank him for it. So is anyone going to actually make this thing real so I can buy it, please?
Once in a while, you come across something on the interwebs that's such a fundamentally bad idea that you couldn't possibly suggest that people explore it, yet you feel compelled to write a post about it because it's also so fundamentally awesome. So I'm writing a post about Lose / Lose, a new game created by Zach Gage, that you really, really shouldn't play.
Here's the basic premise: You're a little spaceship hurtling through space against a steady stream of alien spacecraft. You have a cannon and are free to use it, but each enemy is tied to a different file on your hard drive, and when you kill an enemy that file is immediately, irrevocably deleted. For real. It chooses files at random, so you have no choice in the matter other than whether or not to shoot in the first place. Oh, and if your ship is destroyed, the game application deletes itself.
Here's a video of what gameplay looks like. I literally cringe with each enemy death:
More detail, along with some rationale, from Zach himself:
Lose/Lose is a video-game
with real life consequences. Each alien in the game is created based on
a random file on the players computer. If the player kills the alien,
the file it is based on is deleted. If the players ship is destroyed,
the application itself is deleted.
Although touching aliens will cause the player to lose the game, and
killing aliens awards points, the aliens will never actually fire at
the player. This calls into question the player's mission, which is
never explicitly stated, only hinted at through classic game mechanics.
Is the player supposed to be an aggressor? Or merely an observer,
traversing through a dangerous land?
Why do we assume that because we are given a weapon an awarded for using it, that doing so is right?
By way of exploring what it means to kill in a video-game, Lose/Lose
broaches bigger questions. As technology grows, our understanding of it
diminishes, yet, at the same time, it becomes increasingly important in
our lives. At what point does our virtual data become as important to
us as physical possessions? If we have reached that point already, what
real objects do we value less than our data? What implications does
trusting something so important to something we understand so poorly
have?
A wise computer named WOPR once said something very wise to me: "The only winning move is not to play." You would do well to listen, and to never play Lose / Lose. Unless....you're trying to reformat your hard drive and want something more engaging than an MS DOS terminal.
...is that Bearsharktopus will lose its natural habitat: your deepest, darkest fears.
I know, it's a few days stale already, but last week, for no real reason, someone posted the following image to Reddit because he "knows Reddit likes bears and sharks."
Nice job! As expected, within minutes came the first build, Bearsharktopus:
Then, within a matter of minutes....Baconbearsharktopus, Smokedbaconbearsharktopus, and, naturally, Gentlesmokedbaconbearsharktopus:
But these were all merely appetizers to the main course, which, if we're honest with ourselves and with our culture, we knew was inevitable...Three Bearsharktopus Moon:
What if Forrest Gump was made in 1949, directed by Frank Capra, and starred Jimmy Stewart? Or if in the late 40's, Charton Heston introduced the Indiana Jones character in Raiders of the Lost Ark, racing Peter Lorre to find the Ark of the Covenant alongside Gregory Peck and Anthony Quinn?
YouTube user whoiseyevan, a self-described "writer/filmmaker trying to get his big break," has put together an amazing series of trailers for popular movies from the 1980's and 1990's, re-imagining / editing them as if they were created in the 1940's and 50's
Here's his hacked trailer for Raiders of the Lost Ark...given his avowed love of old adventure serials, I have to imagine George Lucas would really appreciate this labor of love:
A quick dive into the notes for this video explains that to make this trailer, whoiseyevan took publicly available clips the following movies: The 10 Commandments, Prince Valiant, Naked Jungle, Secret of the Incas, Jungle Queen, Zulu, Look to Lockheed for Leadership, Casablanca, The City of Brass, Mr. Moto takes a Vacation, Star in My Crown, A Pain in the Pullman, On Dangerous Ground, Patton, King Solomons Mines, Journey to the Center of the Earth, The Greatest Show on Earth, David and Bathsheba, The Screaming Skull, When You Know, Mysterious Mr. Moto, Lawrence of Arabia, Raiders of the Lost Ark, The Young Indiana Jones Chronicles, and Superman at Bay.
Here are some of his other trailer pre-makes, for Ghostbusters and Forrest Gump, respectively:
And this is probably the best possible application of this priceless bit of audio imaginable. I thought that nothing could quite top the Family Guy / Christian Bale freakout mashup, but this comes pretty damn close:
If Ian Curtis was still alive, this is what hell would sound like for him:
I'd like to see Steel Harmony cover some other classics. You know, like NIN's "Hurt," or "Needle in The Hay," by Elliott Smith.
Playing a sad song on the steel drum is like trying to divide by zero. When someone eventually manages to do it, the only thing left will be the Large Hadron Collider, innocently purring into the darkness.
As the personal blog of Jonathan Bellinger, all opinions expressed here belong to the author and are not necessarily shared by Ketchum PR or its clients.