Tonight I had planned on writing a post about what brands and the communications industry can learn from open source. Or if that didn't end up going well, I was going to write my manifesto about how the API has the transformational power to vastly improve our country's infrastructure. And if that got too boring, I was maybe going to offer a brief survey of weird American utopian movements.
But as you can see, tonight you'll find nothing about any of those interesting topics. No...instead, I bring you "Troops." This is much, much "better."
Below is a user-experience video of Multiverse, an animated light display by artist Leo Villareal that utilizes 41,000 LED lights installed in the Concourse walkway between the East and West buildings of the National Gallery of Art in Washington D.C.
Watching this makes me feel like I'm in the Millenium Falcon!
Perhaps because no one is quite certain to what extent George Lucas is constrained by man's law (and what this means in terms of vengeful retribution), or because criticizing him and knowing he heard you would feel kind of like disappointing your dad, no one has attempted to create the following masterpiece. Until now.
"Star Wars is my story. Just like my house is, you know, my house. So if I want to paint my house green, even if eeeeveryone else thinks it should be red, guess what...I'm gonna paint it Jar Jar."
You're smart to be deferential, MC Frontalot. George is always listening. He senses a disturbance in the force. I hope the people making this film stashed some copies of the negatives on Hoth, where the ice storms make it hard for Imperial probes to navigate.
All I'm saying is, don't be surprised if the premiere is steamrolled by a battalion of Stormtroopers.
As the personal blog of Jonathan Bellinger, all opinions expressed here belong to the author and are not necessarily shared by Ketchum PR or its clients.